The YouTube CEO revealed that the platform has paid more than $ 30 billion to content creators over the past 3 years. In the first letter of the year to creators, Susan Wojcicki analyzed the growth of the service, which is reflected in more users, more revenue and more channels.
Wojcicki started by saying that the number of new channels subscribed to the platform’s Partner Program has doubled over the previous year. This means that the number of channels that receive money from advertising partnerships has also doubled.
YouTube keeps growing
The executive did not miss the opportunity to mention that YouTube contributed US $ 16 billion to the gross domestic product of the United States in 2019. To this is added the creation of 345 thousand new jobs, as reflected in an Oxford report Economics quoted by Wojcicki.
Despite looking to the past to gauge YouTube’s growth, the CEO is looking to the future. One of its main battles is related to transparency, more specifically linked to copyright and content monetization.
Wojcicki points out that it is not easy for creators to keep the product of their work within the guidelines of the community, since the platform now operates on a gigantic scale.
The idea is to improve communication with content creators in order to prevent certain channels or videos from being banned or even prevented from continuing their activity on YouTube.
Future of the platform involves moderation and communication
YouTube has also pressured its executives to improve the moderation of the website and prevent the spread of false information.
The platform recently decided to ban anyone who posted videos containing false information about the 2020 presidential election in the U.S.
The focus now is on managing false information about the Covid-19 vaccination process. Wojcicki wants to promote a balance between openness and responsibility, since the platform must also obey the instructions of the various governments worldwide.
Susan Wojcicki’s letter also refers to regulation, more specifically to the fact that social platforms such as Facebook or YouTube cannot be held responsible for the content published by their users.
For her, a review of Section 230 is essential if the desire is to keep YouTube as an open platform, endowed with the necessary means to protect its community.
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