Why sell through Pinterest
You may be wondering why you should start selling through Pinterest and not through other platforms or social networks that may even be more targeted and optimized for it. Well, the answer is very simple and is answered with another question, why not?
Pinterest It is one of the social networks that generates the most traffic. It will not be comparable to Instagram, Facebook or some more recent TikTok type, but still it should not be despised. It is more, sometimes can be a much more stable source of income and profitable than others where you would have to dedicate a greater effort to make yourself known and then remain visible.
In addition, you also have to take into account the potential audience your products are aimed at. Statistics are not always approximations, but well understood they can help you a lot to decide whether or not you should invest time in certain actions.
For example, in the case of Pinterest, these data show that the majority of users who use the network are women and that the most searched topics are related to decoration, makeup, cooking, fashion, … That does not mean that they do not search for others such as technology, cars, motorcycles, etc., nor that there are men who use the network on a recurring basis, but it is good to know or have an initial idea.
How to know if I should sell on Pinterest
Knowing all of the above, the next step is to ask yourself whether or not you should use Pinterest to sell in your particular case. Although it is also true that there is no real limitation and anyone could use the platform for this and to sell any product, whether physical or digital. Still, it is interesting to see if the user niche you are going to focus on is present or not.
To see if you could have options to sell your products on Pinterest, nothing better than doing some searches. Use keywords related to your product and terms that you would use to find them. For example, if you sell technology products you could search setups or work desks, home office, etc.
Many users share their places of leisure and work on Pinterest, so positioning yourself in those areas could help you when it comes to selling accessory-type products such as keyboards, mice or decoration products or that enhance the experience thanks to large mouse pads, etc.
Everything is a matter of locating the opportunities in order to reach that audience that could be interested in these physical products that you sell. And if they are digital products, if they are courses for web design, application development, etc., you will have to see how to attack them so that they feel attracted.
Understanding Pinterest as a sales platform
We have already taken the first brushstrokes, but now we have to understand much more in depth how Pinterest works and thus be able to take advantage of the social network as a sales platform.
Pinterest is a very visual social network. We have commented on this many times and it is so. Normally nobody enters looking for a text with information but images that help them find inspiration. And they will see if later there is some type of link that takes them to that page where they will have all the details.
Therefore, that is what you are going to seek to take advantage of: the visual impact and then redirect it to where it interests you. Hence, you have to understand how the user behaves on Pinterest, what content catches their attention and what publication options there are.
As you know, on Pinterest you publish Pins that are annotations that you share with other users so that they or yourself, in turn, can create a collection with everyone who interests you where they can be ranked better or simply not lose sight of them quickly.
These pins are based on an image and text plus the classic use of keywords as tags. Then the collections also have or can have their own identifying cover, organized by categories, etc.
What you have to keep in mind for everything you do within Pinterest is that it must visually impact and be eye-catching when read. So the image is important that you take care of it and help yourself with the so-called mental triggers that are phrases or elements that catch the user’s attention and invite them to click to learn more about it.
On Pinterest you will also have different options, being able to create from infographics to vertical designs. In the Pinterest business help section you can find detailed information and best practices for each type of format, which are the following:
The standard content is that pin that you illustrate with an image and that in its description you add information of interest and even a link where you can talk more in depth and that can be your own blog.
The video needs no explanation, it is a short fragment in the style of Instagram stories. That is, in vertical format normally that you share through Pinterest. Which links a bit with the PinStory that the platform also offers.
Then there is the Product publication where there is clearly a sale link and finally the collections that are like small galleries with several images of the same product or related to the theme.
Once you have your first pins with your published products, perfectly linked, etc., it is time to see what happens with them. This is something that the statistics will tell you and also the notifications when other users pin your posts. They will appear to you and according to their own classifications you will be able to get an idea of how they are finding you, how or with what they group you, etc. This way you can make decisions related to possible changes that improve visibility and conversion.
To help your potential buyers or to make your products easier to discover, you can use boards other than simple collections by type of product but as a help / advice. That is, you could create a tablet with perfect gifts for less than 50 euros and there link those products that comply. Another with the strangest X products, the ideal tools for professionals of…, etc. You could even make a humor board, of things that are seen in movies, … anything goes in order to attract more users.
Selling on Pinterest, a matter of constancy
As you could say that it happens in any other platform and activity that you want to carry out, nothing better than perseverance. You will not break records overnight, but with a little bit each day you can get more than you imagine.
Selling on Pinterest is no exception and what you need is to have a continuous rhythm when it comes to publishing new content, analyze it in the way it works and improve the following. Copying or being inspired by what is working for others until you come up with your own style or perfect formula.
So, to summarize a bit, these are the basic steps to take advantage of your Pinterest profile to sell:
- Analyze if your target audience is present on the network. Look for content related to your product and see if it generates interest
- Prepare eye-catching images and texts that clearly explain what they can find in case of selling services or the main characteristics of the physical product you sell
- Add links to descriptions to redirect the user to your store or to that of third parties through referral programs like amazon
- Build collections and create practical use cases where you can see the benefits of the product
- Be constant in the rate of publication, do not let a long time pass between pin and pin for the platform to see that you are an active profile
- Review your own statistics to see what works and what doesn’t, so you can take more accurate measurements based on real data and not intuition
Lastly, as additional tips, you also have to take care of your profile with updated information, correct links to your website or to your personal Amazon page if you use their program for influencers or that of any page or service.
The idea is that everything is clear and optimized so that without the need of a titanic effort you can sell through Pinterest and that these sales become an important source of income in the medium and long term. Because there are thousands of users who access the platform daily to perform searches and then continue browsing through the links to which they are redirected.
*The article has been translated based on the content of https://eloutput.com/redes-sociales/pinterest/como-vender-productos-servicios/ by eloutput.com
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