Xiaomi, a Chinese company dedicated to the construction and marketing of various technology products and mobile devices, sees the Iberian Peninsula as the gateway to the much-loved European market. Today, 7 November 2017, is the day that opens the brand's first official store in Madrid, Spain and with it came the Xiaomi Mi Mix 2 and Mi A1.
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"Hola España" is how the Chinese tech giant greets Spanish citizens and brand fans with its new official physical store.
Xiaomi officially arrived in Spain and brought with them Mi Mix 2 and Mi A1
To commemorate the occasion and celebrate the launch brought with it the two most beloved outfits at this time: the smartphone that marked a generation, the Xiaomi Mi Mix 2 and the leader of the Android One project, the Xiaomi Mi A1.
Other branded products will also be available for direct purchase at this official physical store, such as the 30km range electric scooter, as well as the Android TV Box with 4K content playback.
This new store is part of the manufacturer's strategy to expand to other continents. Yes, the brand already has other stores on the European continent, but we are talking about the first store in European economic space. This will facilitate the purchase of this equipment by Eurozone member states.
Xiaomi makes its triumphal entry into the old continent by offering its crown jewels
The Xiaomi Mi Mix 2 high-end smartphone will cost 499 euros in the 6GB version of RAM and 64 GB of internal storage, while the Xiaomi Mi A1 will cost 229 euros for 4GB of RAM and 64GB of internal storage.
The Electric Scooter will be for € 350, TV Box for € 75, and GoPro-style camera “Mi Action Camera 4K” will be around € 135. In the future more products will also arrive in our neighboring market, as announced during the presentation of the brand.
Xiaomi also plans to expand its retail sale to other physical stores in Spain by November 11, and to make its products available for sale online on platforms. AliExpress, Amazon, Carrefour, MediaMarket and PhoneHouse from November 22nd.
Entry into Spain may have repercussions on the current status quo from the market Mobile
Any fan of Xiaomi will see this position taken by the company led by Lei Jun as a more than right bet.
The presence in physical store entails, however, increased responsibilities such as the provision of after-sales service, something that can reinforce consumer confidence in this brand.
The legion of fans of the brand in Europe grows with each passing day and there is only one triumphant entry into this planted seaside UK and end up with unofficial dealers sprinkling the country.
And you, would you like to see one of these official Xiaomi stores on national soil? Which smartphone would you most like to see officially distributed on this western Lusitanian beach?
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