A study carried out in China, and released by the website Gizchina, shows the price variations among five of the main high-end smartphone manufacturers between 2016 and 2020 in the country. And there are several curiosities along the way.
Apple remains the most expensive manufacturer, and the one with the least price increases
Apple leads, with a good distance, the base price list of premium smartphones in this list. However, it is by far the manufacturer that has least increased the base price of its tops since 2016 (2.1%).
In China, the iPhone 7 cost in 2016 something like 799 €. The iPhone 12 mini launched last year costs the equivalent of € 839. It is an increase of just € 40 in four years.
Xiaomi raised the price of its tops by 100.1% between 2016 and 2020
In the opposite direction is Xiaomi. The manufacturer raised the base price of its flagship in China by as much as 100.1%. The Mi 5 was launched in 2016 for the equivalent of 256 € in the home country, and the Mi 10 and Mi 11 arrived for the equivalent of 512 €.
Huawei also increased the price of its top-of-the-range products by 47.1% during this time. It went from € 435 on the P9 Plus in 2016, to € 640 on the P40. Oppo saw a 42.9% increase between the 2016 R9s (€ 358) and the 2020 Reno 5 Pro + (€ 512).
The study concludes that the greatness of Apple already allowed it, in 2016, to have prices high enough that the increases have been only incremental since then. In turn, the growth of brands like Xiaomi, was not only due to the quality of the product, but also to the price.
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