Xiaomi is enjoying great success in the smartphone market in India. However, the Chinese brand does not stick to mobile phones. In the same country, Xiaomi has become a leader in televisions.
This is a title that had already been won by the brand in China, where it is extremely popular in all types of equipment. This conquest of the Asian market could motivate Xiaomi to bet in other countries.
Certainly here in UK would be welcome and considered serious competition against major television brands such as Samsung and LG. At present, Xiaomi has sold over 1 million units in India.
That number was reached in just 9 months when the first Xiaomi TV was launched in the Indian market in 2018. These are impressive results in record time for any company.
The reasons why Xiaomi has achieved so much in such a short time
Firstly, we have Xiaomi's partnerships with various retailers in the country, as well as a very strong presence on social networks. In India there is a celebrity culture coming to technology and this is a big help in brand public relations.
Secondly, the fact that they are Smart TVs appeals to the consumer a lot because it is a standout experience. Along with other Xiaomi gadgets, Smart TV completes any home of a tech enthusiast.
Finally, we have the main factor that attracts so many consumers to Xiaomi: price. Mi TV has interesting technology at a below average price. Ideal for low budget markets like Asians.
Xiaomi recently launched its Wall TV which sold out in less than 10 minutes. This is an ultra-thin 65 inch television that will compete aggressively against LG and Samsung panels.
Can we buy Xiaomi TVs in UK?
There are currently some models of Xiaomi TVs that you can buy from the online market only. If you want to add an Android TV to your home gadgets, you can consider the Chinese brand.
One of the most popular models of the brand is the Xiaomi Mi TV 4A. This television is 43 inches with a Full HD resolution and Samsung panel. It's an Android Tv with integration with the Mi Home app, which means you can control it from Xiaomi smartphones.
This TV is currently unavailable due to great demand for purchase but you can keep up with availability here. As usual at Xiaomi, the television has a great value for money with a label of 400 euros.
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