Xiaomi is an isolated leader in the wearables market. Apple falls behind

Xiaomi is an isolated leader in the wearables market. Apple falls behind

IDC revealed last week that Apple is a leader in the hearable segment, thanks to the success of the Airpods. But according to Canalys market analysts, wearables are Xiaomi.

In a segment where devices such as smartwatches or smartbands are accounted for, Xiaomi has grown 74.4% over the past year. In the third quarter of 2019, the Mi Band 4 manufacturer even reached 12.2 million orders.

Wearables market share by seller in Q3 2019. Source: Canalys

This means that during this period Xiaomi has a market share in this segment of 27%. According to Canalys, this is due to “strong domestic performance and aggressive global expansion”.

xiaomi mi band 4
Mi Band 4 is responsible for this success.

The truth is that the runner-up, Apple, appears in this period with 15% market share. According to the data revealed, 60% of orders are actually from Apple Watch 5, its latest smartwatch.

Huawei close to Apple

Closing the podium we find Huawei, who with 13% already bites his heels to Apple. It brings in 5.9 million orders with 13% market share during this quarter.

Closing accounts are Fitbit with 8% market share and Samsung with 6%. Some interesting data show that Xiaomi has achieved annual growth of 243%, thanks largely to sales in China.

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