A new sales report from CounterPoint revealed which brands sell the most for TWS wireless headsets, and it’s no surprise to see Apple in the first place.
TWS wireless headsets are becoming increasingly relevant in the market. Many users choose this solution when it comes time to choose new headsets.
Xiaomi just behind Apple in wireless earphone sales
The report shows us that Xiaomi is also on a good track. Although Apple was not a pioneer in this new segment, it was one of the manufacturers that best stood out.
AirPods were not exactly cheap, however, they offered greater comfort than other wired headsets. Xiaomi did not take long to compete directly and today we have some solutions from the brand and its sub-brands.
Xiaomi’s TWS headset prices are seriously lower than Apple’s, however, they offer a very similar quality. Both in terms of sound quality and autonomy.
Samsung also struggles to get there
In third place we have Samsung. The South Korean company has good options in the market and one of its ideologies is to give a design a little different from Apple.
That is, if it’s a different design you’re looking for, maybe Samsung will be able to offer you that. Prices are not as appealing as those of Xiaomi, however, Samsung TWS headsets are also of extreme quality.
Finally, Jabra and JBL are in fourth and fifth place respectively. Two manufacturers who have been in the audio business for a long time and who I believe had the capacity to go further if they had innovated on time.
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