Uploading TikTok videos as Reels to Instagram is no longer a good idea

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Uploading TikTok videos as Reels to Instagram is no longer a good idea

Instragram Reels and recycled TikToks

When Instagram launched Reels the intention was clear: compete face to face against TikTok. That’s why they didn’t care that they could say they were copying, and it didn’t matter when they did the same with Snapchat stories.

However, the result has not been as expected and TikTok is still the most important platform in this sharing short videos. But the problem is not that most users upload their content there, the worst thing is that they recycle those videos on Instagram Reels and that does generate a bad image. Because you see the watermark and that makes it even more of a feeling of being the secondary platform, where you shouldn’t go to see the latest.

So, Instagram has decided to fight this practice so common to download the video posted on TikTok and upload it directly to Instagram Reels with a watermark included. Because very few or practically no one considers recording the same dance, joke or content again. Nor is it usual to previously generate the content and then upload it to each platform where you want to be present.

The latter is basically because once you know the tool, the TikTok editor, you see that it offers so many options that there is no need to resort to other devices such as DSLR cameras, computers and editing software that would take away the freshness of being a generated content from your own mobile.

However, how is Instagram going to fight this practice? Well, in the way that could “hurt” the most to many users: reducing visibility to these publications. Thus, from now on, the Instagram algorithms will analyze each published Reel in search of watermarks from other platforms. If detected, these videos will no longer appear in the Recommended Reels section.

They will not be eliminated, be careful, they will simply stop appearing in the recommendations and it would not have the scope that it could if the content is good and attractive. Therefore, users who continue to resort to such content recycling practices will have to be aware of the damage that it may entail.

An effective measure or a tantrum without consequences?

The decision that Instagram has taken to reduce visibility to all these contents that are a clear use of what is published in other networks is understandable, but will it be effective in the face of a reduction of the same and a boost so that they first believe in Reels? Well, probably not, many users will not change their modus operandi.

What could make some rethink their way of publishing is that they see that doing it as they advise they gain much more relevance than they lose if they do not. So they could boost those good practices they want users to follow of the platform.

See this post on Instagram

A shared post from Instagram’s @Creators (@creators)

Anyway, it will be only in a few months when it can be valued. It is clear that Instagram is not going to sit idly by seeing how TikTok or any other new platform steals its role in this from social networks, but neither will its competitors.

Not forgetting that there are already ways to download TikTok videos without a watermark. So it is just a matter of integrating a new workflow and everything would be solved. You generate your content on TikTok if you want and then you republish it without fear that they may diminish its visibility.

https://platform.instagram.com/en_US/embeds.js

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*The article has been translated based on the content of https://eloutput.com/noticias/redes-sociales/instagram-reels-contra-tiktok/ by eloutput.com
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