Recently, Facebook said it will start planning and scheduling political ads for 2020 before the year begins. In response, Twitter CEO Jack Dorsey said the platform will stop supporting political announcements from November.
According to Jack Dorsey, the reach of political messages must be earned and not paid. So the CEO's position is clear: Facebook is renting advertising space so that political parties can use social networking as a "weapon" of influence.
Twitter is not free of blame, obviously. The social network is also taking advantage of this potential controversy of Facebook for moral superiority. In addition, Twitter is a very powerful political management platform, just look at Donald Trump's account.
However, Jack Dorsey's statement is correct. Twitter or Facebook users should not have to "put up with" other than normal political ads. However it is impossible to ignore the influence that social networks have on society and political parties want a "slice of this pie".
Cambridge Analytica case continues to haunt Facebook
Looking back, about 87 million Facebook users saw their profiles used without permission by researcher Aleksandr Kogan. The information collected by Kogan was allegedly sold to the electoral data analysis firm Cambridge Analytica.
With the data collected, Cambridge allegedly aided Trump's campaign, making him president of the United States in 2016. By allowing this, Facebook violated terms of consent that had been in its policies since 2011. The Federal Trade Commission (FTC) ) fined the company $ 5 billion this year for what happened.
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