Goodbye to Twitch karaoke
The official press release posted by Twitch is pretty clear: Twitch Sings closes in 2021. The official reason is to focus efforts on “broader tools and services that help support and grow the entire music community on Twitch.” Or put another way, the company may prefer to invest in products that do work for them and not waste time on those that don’t.
That is what we understand by looking at the data they have posted on PC Gamer, where they point out that the karaoke channel had a total of 161,000 followers, while the general music category already has a total of 3.6 million followers. You don’t have to be too smart to see that after a year and a half in operation, the live singing sessions have not finished curdling in the service.
Why didn’t Twitch Sings work?
Finding a reason why the live streaming proposal hasn’t worked might not be easy. On the one hand we have the data that dancing and singing games add up to millions of copies sold year after year, regardless of the platform, and that is that the Wii version of Just dance continued to sell copies despite the disappearance of the console in stores.
Maybe the touch of the star of Operación Triunfo from some streams has put the community back, that added to the fact that it is not the same to sing at karaoke with a couple of drinks on top than to do it live in front of millions of viewers.
A blackout at the end of the year
Twitch Sings will say goodbye on January 1, but it will be before, on December 1, when the service begins to remove videos and clips bound by the current contract with the firms, while the remaining videos (including clips from past broadcasts and highlights) will disappear from the platform on January 1, 2021.
In this way, an attempt to bring to streaming a form of game and leisure that is very popular among the public is put to an end, but that seen what has been seen, it does not seem to have taken hold correctly having jumped into the digital world.