According to the latest data from market research firm Sensor Tower, TikTok was the most downloaded application on both the Google Play Store and Apple App Store. 104 million downloads put the popular app ahead of WhatsApp, owned by Facebook.
WhatsApp is one of the most downloaded applications in the world, but even its popularity has not been able to supplant TikTok. These figures show a 46% increase in transfers compared to January 2018. Additionally, it represents a 27% increase compared to December 2019, the previous month.
India, Brazil and the United States are the most relevant markets
The Sensor Tower report reveals that during January, India, Brazil and the United States were the countries where TikTok was most transferred. Therefore, the American and Asian market is extremely important for the app. Sensor Tower did not rely on China and transfers from third-party platforms.
Therefore, the actual number may be much higher. In Europe, the app has not yet exploded in popularity. However, it should be a matter of time before “fashion catches on” among young Europeans, as here in UK, there are already people using and publishing content.
Therefore, if this trend continues, the month of February may have even greater numbers. Currently, the app has 1.82 billion downloads, spread across both Android and iOS stores.
Despite transfers, revenues fell
TikTok’s revenues reached 39.4 million dollars in December 2019. However, January brought only 28.6 million dollars, a considerable decrease.
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