Xiaomi surprised by creating a game entirely dedicated to Mi Bunny, its official mascot. The game is Minecraft style and this means that players will have an open world ready to be explored.
The details of the game were not specifically mentioned. Especially because the game is primarily destined for China, however, it is expected to come out for PC and smartphone. Since the Asian audience is addicted to games and smartphones, Xiaomi here is the right formula to spread the brand name even further.
Xiaomi Mascot Game Trailer, Mi Bunny
The trailer is fascinating for those who like this type of games. A simple game but where the only limit is your imagination. You will be able to build, destroy and interact with other users.
The game with the name “Mini World Mitu” promises to arrest lovers of the brand and beyond. It is not by chance that a format was chosen that has already proved successful worldwide.
Xiaomi prepares to invest more in Europe
On a note out of the game, it is worth noting that Xiaomi is increasingly investing in Europe and UK. After opening 4 physical stores in a space of 6 months in UK, it is said that 2020 will be a year where we will have a few more.
UK may even be a small country when compared to China’s 1 billion population, however, it is an important market for Xiaomi’s dominance in Europe. The Iberian Peninsula bet is an example of this.
This is because UK, like the Spanish and Italian markets, tends to invest less in smartphones and gadgets due to the lack of advantageous possibilities for customers in post-paid service. Something that doesn’t happen in France, Germany or the United Kingdom.
Hopefully Xiaomi’s bet will prove strong. That’s when Huawei came in a few years ago. The truth is that Huawei has been dominating the UK’s territory.
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