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A situation in extremis and an obvious outcome
Although the GSMA has called for calm during all this time, the current situation has ended up taking him against it. The organization, in charge of managing, possibly, the most important event of the year at the technological level, has just canceled the Mobile World Congress 2020.
There have been no use extraordinary measures of hygiene prepared so that there is no contagion or repeated speech by the government and the city authorities that there was no danger and we were getting carried away by panic and biased media information. The different brands of the sector have been falling from a panel of assistants that at the moment was totally devastating.
LG, Sony, Nokia, NTT, Facebook and a host of other companies have given up their participation in the telecommunications fair par excellence, always appealing to safety and not putting the health of their workers at risk. Nonetheless some firms have continued to show their support to the event like Huawei, OPPO, Samsung, realme or Xiaomi. The same cannot be said of Orange or Vodafone who announced today, just a few hours ago, that they also fell off the list.
Even so, it has been impossible to sustain this situation that has resulted in what we all expected: a cancellation of the event, which was scheduled to open its doors next Monday, February 24 (Although two days before, as always, the main press conferences would be held for attendees).
Too many people gathered in an environment where the spread of the virus is too easy – its ease of transmission is very high. UK is still shielded before the coronavirus But such a celebration would have meant the definitive opening of doors for its expansion in the country.
Why has it taken so long to cancel?
That is one of the questions people are asking the most right now. If everything is so obvious and so many brands have fallen, why have they continued to maintain all this until today? As they point in Wired, It is a matter of interests (obvious) and a real pulse between the GSMA and Barcelona.
So that the fair can cancel with all the guarantees without having economic repercussions, it needs the authorities to declare that there is a health emergency situation. It is the only way for the organization to close doors and hold on to cancellation insurance.
Otherwise, the GSMA should face an economic fine for not holding its event without “officially” preventing anything. There has been the crux of the matter all the time.
And now that?
The big question now asked by the technology sector is what will happen to the event. Is it going to take place at another time of this year? Will we wait for the 2021 edition and the 2020 edition will be marked forever on the calendar for its non-celebration?
The telephone fair could well move to another date of the year (after all we are still in February), but organize something like that involves too many things: transfers, hotels, organization of the dynamics of the fair and the city, availability of Fira itself (the place where it is made) …
And that is not to mention the brands and their release dates. If OPPO, for example, was going to show its new phone on Saturday 22 at its MWC 2020 press conference, it is unthinkable that it will wait a few months to do it at a MWC held, let’s say, in June. And perhaps by then it is not so profitable to go if you do not have another product to present on those dates.
Let’s also remember that there are two more MWCs on the calendar (although not as important as that of Barcelona): that of Los Angeles, in October, and that of Shanghai, in early July.
Too many factors to consider.