The ill-fated Quibi resurrects with Roku: it will broadcast its content for free

The ill-fated Quibi resurrects with Roku: it will broadcast its content for free

Quibi, a short story without a happy ending

When we hear about Quibi for the first time, more than one raised an eyebrow in serious doubt. A content platform where everything is seen in vertical? To many the proposal seemed tremendously risky, however, to the surprise of the most incredulous, the platform soon obtained the support of numerous filmmakers and actors who predicted a catalog much more interesting and serious than one could imagine a priori.

However, not even the support of Steven Spielberg, Liam Hemsworth or Idris Elba (among many others) helped the project to consolidate and only seven months after its official announcement, the platform announced its closure due to the little success that the service had achieved among users, reluctant to subscribe to this new approach.

Time passed and most of us forgot even the concept, however, now the name of Quibi rings out again with force. Why? Well because it has closed a agreement with Roku so that much of that promising content that had closed see the light through the well-known American platform.

Roku saves Quibi (or rather, his series and documentaries)

In a turn of events that we did not expect, Roku, the famous American platform, has announced the acquisition of a large part of the Quibi catalog for dissemination through its service. The idea of ​​this agreement between the two firms thus happens to give a second chance to many of the projects that were already underway and even start engines from others that are promising.

According to the medium Deadline, the idea therefore is to launch more than 75 contents, between films, series and documentaries, through Roku this same 2021, in addition to giving wings to a dozen projects that were never released but that are promising. Within this last group we have for example the horror series Spielberg’s After Dark or the documentary by chapters Marvel vs. DC, created by the Russo brothers.

These contents, which were to be accessed through the Quibi subscription, will now be offered through Roku for free but with advertising, thus changing its distribution model. The purchase of the global distribution rights for all these titles represents the biggest commitment to original programming that the platform has ever made, so it will undoubtedly be an important boost for the firm, which already enjoys a very good reputation. among the American public.

In UK, as you know, Roku equipment is not available, but the fact that it has been made with its global distribution makes us rule out the possibility of enjoying its contents perhaps through another route. For the moment, at least, we know that some good ideas will not be lost forever.


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