It looks like the Twitch gaming content platform is going to have a rough year. Three major gaming leagues will have their broadcasts made on YouTube. These are the Overwatch League, Call of Duty League and Hearthstone.
In the case of the Overwatch league, the two-year contract with Twitch expired recently, not being renewed for unknown reasons. The Call of Duty and Hearthstone leagues had their broadcast platform announced by Activision (game distributor) and Google itself.
Therefore, if you are an enthusiast for some of these games, the broadcast rights for your leagues now belong to YouTube. These 3 are the most popular games on the planet, so this means a significant loss for Twitch.
YouTube Gaming has views, Twitch has hours
As you would expect, YouTube gaming has a larger audience than Twitch. The Google platform has 200 million daily active viewers, compared to 15 million for Twitch.
However, if we count hours watched, Twitch is superior, despite the smaller audience. It means that viewers spend more time watching content on Twitch, while on YouTube Gaming the views appear to be more “disposable”.
Twitch has paid 90 million for Overwatch in the past
In its 2-year contract, Twitch paid $ 90 million for broadcast rights to Overwatch’s first two seasons. As mentioned, it is not clear why Twitch did not renew its contract with Blizzard and the popular shooting game.
It is likely that Blizzard simply prioritized Google’s offering. Even because there is interest on the part of Blizzard to make use of artificial intelligence tools for cloud storage, owned by Google.
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