When we talk about Steve Jobs we immediately remember the brilliant mind that has ruled Apple for many years. After founding Apple with Steve Wozniak and Ronald Wayne, Steve Jobs eventually gained greater prominence due to his ideas and choices.
Former Apple CEO passed away on October 5, 2011 leaving the company in the hands of current CEO Tim Cook. There is a lot to talk about this Mr. Jobs. For this I advise you to see some documentaries or even a good book about your life.
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But Steve Jobs is also an Italian clothing brand created by Italian brothers Vincenzo and Giacomo Barbato. The two brothers created the brand in 2012, a year after Steve's death, because they thought their outfit deserved such prominence as Apple's CEO.
Even the company logo identifies somewhat with Cupertino's company. "Steve Jobs" (the company) has a "J" with a punch and the typical apple leaf on top.
Steve Jobs does not mean "Apple", at least in Italy
Needless to say, the American company filed a lawsuit on top, however, to no avail. Napoli's court stated that the company does not tread patents and trademarks registered by the technology trademark.
"Jobs" was never registered by Apple and the brothers took advantage of it. As for the logo, the court states that they cannot be compared because the truncation in the right corner is in a letter and not a fruit. Since the lyrics are not literally edible, Apple's trademark will do no good.
In an interview with Italy's Business Insider, the brothers mentioned that they have not yet planned on building electronics products, but it is an idea that is on the table. It is ironic to imagine a "Steve Jobs" smartphone competing with the "iPhone."
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