Spotify has revealed many new features over the past few days, the most notable feature of which was the launch of a plan premium with support for Hi-Fi music, without loss of quality. Now, the latest information will not be very positive for users of the free plan.
A new measure has been launched to limit the features available for free Spotify accounts that, from now on, will not be able to play music on devices with Google Assistant. Thus, from now on Spotify on Google devices will be exclusive for premium users.
For now, it seems that the functionality will continue to be available for devices with Amazon’s virtual assistant, Alexa and also for devices with AirPlay support.
Spotify should continue to restrict the features of its free plan
Over the past few months, users have received numerous features, including those with only the free plan. With the various additions, the use of the service without subscribing to the plan premium it has become more and more pleasant, one of the few inconveniences being the presentation of advertising.
The new limitation does not come as a big surprise, since for a long time users with a free plan only had access to the service on the computer. For now, playback on Android, Smart TV and iOS devices remains possible. But it would not be surprising if more restrictions were on the way.
It will be interesting to watch the implementation of the new Spotify strategies, which increasingly need to be able to win the loyalty of its users, converting as many subscribers as possible to the premium plan. This will be the only way for them to maintain their leadership in this increasingly competitive segment.
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