Along with LG and HTC, Sony’s mobile department has been declining in recent years. However, according to the results for the second quarter of 2020, the spectrum appears to be minimally positive. This is because Sony’s sales increased compared to the previous quarter.
Despite the global pandemic, Sony’s sales were higher in the second quarter of 2020 than in the first. It should be remembered that it was in the second quarter that the effects of the pandemic were felt most strongly in the smartphone market. In this way, it seems that Sony is rowing against the tide.
However, Sony projects that by March 2021, the company’s mobile department will return to profit. This is a very optimistic projection but only at the time will we know if it will be realized. The truth is that of the 3 companies we mentioned (LG, HTC and Sony), Sony is the one that has the best chance of recovering some place in the smartphone market.
Sony’s success is due to cheaper smartphones
Sony recognized that the majority of its sales come from entry-level or even mid-range equipment. The company claims that cheaper equipment has been increasingly in demand and that Sony will respond to this demand in the market. Still, the company believes that its top-of-the-range products are interesting.
THE flagship Sony’s latest is the Sony Xperia 1 II. This has top features, mainly at the level of the screen and sound capabilities. Still, Sony needs to find a way to compete with Samsung, Huawei and other more popular brands.
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