The smartphone market is a real roller coaster, having claimed many victims over the years. Sony was once one of the big giants in this market, but ended up being unable to keep up with market developments and almost ended up disappearing. However, the first good news has emerged in a long time.
Contrary to what happened with HTC, which seems to have “died” once and for all in the smartphone world, Sony has now started to see a light at the end of the tunnel. For the first time in nearly 5 years of steady declines, the manufacturer was able to avoid negative numbers in smartphone sales.
According to the latest information, during the 3rd quarter of 2020, they managed to sell more than 600,000 Xperia smartphones. This figure is identical to last year, being the first indication that Sony may finally start to regain its position.
Sony’s mobile division continues to bring profit to the company
Contrary to what happened with the old rival HTC, Sony returned to present positive numbers regarding the profits obtained by its mobile division. During the last quarter, they managed to generate revenues of around 647 million euros, slightly higher than last year.
This is an important feat on the part of Sony, which in August revealed that everything indicated that it was possible to end the year at a profit, something that has not happened for 4 years. If this scenario occurs, it is possible that the brand will finally be able to regain a prominent place in the world of smartphones.
There is no doubt that Sony’s high-end smartphones continue to present themselves as extremely interesting. Despite their high price, they are able to guarantee high-performance performance in practically all segments. In addition, they still have a seriously elongated shape that seems to have been very successful among its users.
But the brand’s major weakness appears to be mid-range smartphones. Even launching quite capable smartphones on the market, it still fails to practice prices that compete directly with the various Chinese rivals.
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