Twitter today confirmed to Bloomberg something that had been predicted for some time. The social network will soon have paid modalities, in this case a subscription service that will offer unique features to members.
The purpose of this change in the social network’s business model is to increase its revenues. The social network wants to create a more sustainable profit modality that can complement what it already has with advertising.
Twitter will offer unique features to its paid subscribers
This is the company’s focus on implementing a new subscription service on the social network. By means of a payment, yet to be defined, users will be able to take advantage of a set of options that will not be available to most users.
Twitter points out that it has not yet decided how its subscription service will work, but several hypotheses have already been put forward. It is speculated that the social network may implement profile customization, reverse sending messages or exclusive functions for the Tweetdeck application.
“Increasing the durability of the recipe is the main objective of the company. You will continue to see us researching and experimenting with ways to further diversify our revenue beyond ads in 2021 and beyond.
This can include subscriptions and other approaches that will give people and businesses of all sizes on Twitter access to unique resources and enhanced opportunities for creating, discovering and engaging content. Although we are excited about this potential, it is important to note that we are still at the beginning of exploration and do not expect any significant revenue attributable to these opportunities in 2021“Statements by Bruce Falck, Twitter executive, to TechCrunch.
Idea of subscriptions on Twitter has been considered since last summer, at least
It was in late July that a consultation was launched with Twitter users on the topic. There, the social network intended to gauge the interest of its public in a paid modality that could offer them unique advantages.
This was the first sign given by the social network of its intention to charge its users. Some of the options suggested by the social network included automatic replies, cancellation of sent messages, badges, votes and others.
If this was just a possibility last July, we now know that the idea is to move forward. It now remains to know what the benefits will be for users and how much they will have to spend to do so.
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