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Snapchat has not had an easy life since many of its rivals began to 'copy' its core features. So you keep doing everything you can to keep your current users loyal while trying to win new fans.

The latest news is the implementation of a new gaming platform. in-app, a novelty that had been circulating for a long time.

Snapchat Games

Named Snap Games, this feature aims to take advantage of the great hype around video games on smartphones. However, Snapchat's approach is very interesting, trying to take advantage of the strong links between its users.

Snapchat gets into the 'wave' of video games with new Snap Games

One of the good news brought by Snap Games is that you will not need to install any additional applications. All games were implemented directly on the platform server and are ready to be played from the App.

Not surprisingly, we also see Snapchat betting on habits gaming of your users. Especially after Facebook Messenger has implemented a vast network of video games also within its application. It seems that for the first time Snapchat decided to 'copy' one of its rivals.

Snap games

At this early stage, only 6 Snap Games are available. However, despite the greatly reduced offer, they have managed to release games that cover the most popular game types. While one of the games was developed by the Snapchat team – Bitmoji Party – the rest were developed by external studios.

Snap Games are now available globally, so you can play now Tiny Royale, Snake squad, C.A.T.S Drift Race, Zombie Rescue Squad or Alphabear Hustle with your friends.

Finally, an interesting feature is that you can send voice messages during games. That way you'll be able to keep a conversation simple even while you're playing with your friends.

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