China is the largest global smartphone market and according to the data released by the Chinese government, the impact of the COVID-19 pandemic was also felt there. According to the Reuters agency, based on official data, the market fell 20.4%.
This is a serious setback compared to the values of the previous year in what is the market that most smartphones absorb for internal consumption. The metrics were made available by an official Chinese government source and show the impact of the pandemic on the economy.
In 2020 the number of smartphones sold in China dropped to 296 million
In 2019 this figure reached 372 million units sold domestically. A drop of 20.4% in what is the most important “mobile” market, marking the mobile device industry and serving as a barometer for the world market.
In 2019, the volume of smartphones sold in China had dropped 4% compared to 2018, according to data advanced by the Chinese institution CAICT. The market was then in contraction, but everything pointed to a recovery in 2020.
Indeed, the beginning of 2020 brought renewed hope from manufacturers in the face of the widespread use of smartphones equipped with 5G, while China strengthened its network infrastructure. Everything was getting ready for a new boom” of sales.
Xaomi, OPPO and Vivo suffered crashes in 2020, Huawei came to grow
While in the first six months of 2020 both Xiaomi, OPPO and Vivo suffered a sales break, Huawei grew up against it. Falling severely in global markets, Huawei has grown a lot in its home market.
However, during second half of 2020 Huawei’s sales would slow down. As a result of the worsening of the sanctions imposed by the United States of America, the largest Chinese manufacturer found itself deprived of components and chips essential to its products.
While the dominant manufacturer was agonizing over the lack of components, Xiaomi, OPPO and Vivo redoubled their efforts. More than ever, these three entities are making strong and relentless competition to their fellow countrymen inside and outside China.
It was also during the second half of 2020 that Apple launched iPhone 12 in China, already prepared for 5G networks. According to several market analysts, consumers loyal to Apple and who postponed the update to a new iPhone, did so as soon as the iPhone 12 generation hit stores. In 2020, Apple grew a lot in China.
Finally, in December, manufacturers shipped a total of 25.2 million units from their warehouses. According to data provided by the Chinese entity, this represented a drop of 12.8% compared to the values recorded in 2019.
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