Since the beginning of the year, the smartphone market has also been seriously affected by the Covid-19 pandemic and all the events that resulted from it. Since difficulties of manufacturers to maintain the stock of smartphones in good levels, access to components for their manufacture and even the transport of products from “point A to point B”, the obstacles were many.
In addition, quarantining and closing doors in many stores ended up making the sale of products more and more difficult. As you would expect, the consequences were quickly seen by everyone, with global sales figures falling to numbers never seen before.
Now, the latest report from Counterpoint Research indicates that we may finally be starting to see a “post-pandemic” phase in the smartphone market. Although the values remain lower than last year, the growth in the number of sales shows extremely positive values.
Smartphone sales grew 32% over the last 3 months
In the report published by the renowned company, the numbers seem to leave no room for doubt. Although we still have a long way to go to get back to “pre-pandemic” levels, it seems that the worst is over. Contrary to what happened in the first months of 2020, the results for the 3rd quarter are really impressive.
Still maintaining a marginal break when compared to last year’s figures (-4%), an increase of 32% when compared to the 2nd quarter of 2020. In practical terms, the difference to the numbers reached in 2019 is only 14.4 million smartphones.
It is impossible to say with any certainty, but everything indicates that the last quarter of 2020 will present even more impressive results, especially considering the launch of the new iPhone 12, and also several Android smartphones of great prominence.
Although we are still far from overcoming the terrible pandemic that has haunted 2020, it seems that with regard to the smartphone market, we are already returning to normal.
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