From the ashes of Google Plus, which ended in April, Google presents its new social network: Shoelace. However, this social network is being tested on a small scale and it does not appear that Shoelace's goal is to compete with Facebook.
Instead, Shoelace is a local application for event organization, which Google calls 'Loops'. Users will appear to be able to post events that other people can attend.
This app seems to be similar to Facebook events in its core functionality. Shoelace is currently being tested in New York only. It's probably not going to be released as broadly as it is a somewhat specific app.
This will be Google's fifth attempt on social networks
The name Orkut is capable of sounding some memories in the minds of some users. After all, social networking was quite popular in Brazil and in some ways in UK for a few years. Orkut belonged to Google and was one of the company's first social networking attempts.
Orkut joins the darker Google Buzz and Google Friend Connect. With Google Plus, Shoelace will be the fifth time Google has ventured into the world of social networking.
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