The popular audio equipment brand Sennheiser is considering selling its business to consumers, and reports are emerging that Google may be interested. The German company is looking for a partner to invest in its consumer segment and may be about to guarantee a strong ally.
The news came through a statement from CEO Andreas Sennheiser and Daniel Sennheiser, who now seem to be more interested in focusing on business solutions.
Pixel smartphones with Sennheiser audio? Yes thanks!
The brand has already guaranteed that it will start negotiations with potential partners in the near future, and who seems to be quite interested in the business is Google.
The technological giant has long sought to position itself in the audio segment, and can now follow in the footsteps of Apple that bought Beats Electronics in 2014.
If Google is the one chosen to embrace the project with Sennheiser, it is legitimate to expect not only higher quality headphones but also a variety of more premium smart home products.
Furthermore, it would be interesting to see the Pixel smartphones equipped with Sennheiser audio, offering the public a higher value offer.
Sennheiser may be suffering from the effects of market uncertainty
The German company’s consumer business is responsible for some of the best headphones and sound bars available, ensuring immediate recognition.
Now Sennheiser seems to want to take advantage of this success accumulated over the years to leverage other business areas.
The idea will be to concentrate resources on its other business areas in order to allow growth at a more stable pace, expanding its position in the global market.
It is unclear what reasons led Sennheiser to consider this strategy, but the idea seems to be to strengthen all its units at a time of great uncertainty in the markets.
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