Over the past year, Xiaomi has managed to take the lead isolated from the second largest market in the world, India, becoming one of its main business points. But, with Samsung’s huge investment in strengthening its offer of mid-range smartphones, it ended up achieving impressive results in this market.
According to the latest data revealed by Counterpoint Research, during the 3rd quarter of 2020, Samsung managed to overtake Xiaomi in India, becoming the largest smartphone manufacturer in the country. This overtaking was due not only to Samsung’s growth in this market, but also to a drop in the number of sales by Xiaomi.
At a time when the Indian market is recovering from the “post-isolation” caused by the Covid-19 pandemic, the smartphone market is one of those that is showing the greatest recovery. Although this was the quarter with the highest number of sales, everything indicates that the values will continue to increase as the festive seasons approach.
Xiaomi was seriously affected by the “anti-China” movement in India
In their report, Counterpoint Research analysts highlight several details that somehow explain this unexpected event. The 3% drop in its market share in India is an alarming event for Xiaomi, not because it is a huge drop, but because it is the first time this has happened since 2018.
On the other hand, for some time now we have seen an “anti-China” movement in India growing, which started an open war on games and applications (TikTok and PUBG Mobile) from China. As a side effect, the many Chinese manufacturers active in the country have seen their sales figures affected.
Still, considering all the difficulties they are facing during 2020, the TOP of manufacturers in India remains clearly dominated by Chinese brands. Excluding the 1st position, which is now occupied by Samsung, the remaining positions are occupied by Chinese companies:
- 2nd Xiaomi
- 3rd Live
- 4th Realme
- 5th OPPO
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