Samsung QLED TVs will get even better as new HDR standard

New Samsung technology

Samsung continues to innovate in the segment of smart TVs, and has now announced new models equipped with HDR10 + Adaptive technology. The new functionality will contribute to the optimization of the image quality based on the ambient light of the room where it is placed.

HDR content usually works best in low light scenarios, but this approach by the South Korean brand will make use of the TV’s light sensor to react to environments with greater clarity and thus adjust the image quality.

Samsung developed new standard HDR10 + Adaptive

New Samsung technology

Samsung promises that the HDR10 + Adaptive will already be part of its next lineup of QLED TVs, without making reference to the possibility of previous models being updated to take advantage of the technology.

This new HDR standard is somewhat similar to the Dolby Vision IQ that was presented by Dolby at CES last year and can already be found on TVs from LG or Panasonic. The idea is to process the information scene-by-scene, without the user being aware of the dynamic approach and being able to enjoy the best image possible.

Samsung also pointed out that the HDR10 + Adaptive can be used in conjunction with the Filmmaker Mode, a screen setting that allows you to turn off post-processing effects to display the content as intended by those who produced it.

You can test HDR + Adaptive on Amazon Prime Video

One of the platforms that offers this type of media is Amazon Prime Video, where the image is already optimized on compatible TVs regardless of lighting conditions.

Remember that Samsung has not yet reached an agreement with Dolby to include Dolby Vision HDR in its products, so this solution allows users of the brand to have the same type of experience.

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