According to us the publication Sammobile, Samsung's position continues to languish in what is the world's largest smartphone market. Then, given the power of local brands such as Huawei and Xiaomi, South Korea's Samsung market share continues to shrink. China is an increasingly adverse market to the designs of Korean technology.
Moreover, in the last two years none of Samsung's smartphones would even reach the top 10 of the best selling devices in China. Consumer preference is increasingly falling on local brands such as Xiaomi, Vivo, OPPO and of course, the market leader, Huawei.
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According to the latest data from market research firm Strategy Analytics, Samsung ranks 12th in China. Data refer to the last quarter of 2017 (4th quarter). Now, Samsung does not even occupy even the Top 10 of the biggest brands, being the list dominated by Huawei, OPPO, Vivo and Xiaomi.
This Strategy Analytics study also points to a market share of 0.8% for this company, the world's largest manufacturer of mobile devices. Needless to say, the results in this market can create unease within the brand. Something that itself has recognized at one of its last meetings with shareholders.
Samsung in 12th place, Huawei in 1st, Xiaomi in 4th
In the face of this drop in market share, now with 0.8% the company will bet on its new high end. This is to try to reverse the situation. The question is whether the Samsung Galaxy S9 could bring the brand back to the top of this market. Moreover, between 2011 and 2013 Samsung would be the market leader in China. However, in recent years Huawei, OPPO, Vivo and more recently Xiaomi could outperform South Korea. The result is in sight, with its declining market share, compounded by the Galaxy Note 7 scandal. The international press also cites political tensions between Beijing and Seoul as one of the causes for the brand's fragility in China.
Samsung's best hope for this market is its new tops. Something that could help the brand regain some presence. In this country, the S9 will cost the equivalent of $ 922 in the 64GB version of internal memory. It also has the top version, with 128GB of memory, costing $ 970. Moreover, in this country the terminals will be marketed with some software dedicated to the target audience.
Ultimately, it will not be easy to compete with the prices of today's market leaders. Be it Huawei, Vivo or OPPO. Not to mention the highly competitive prices practiced by Xiaomi.
Can Samsung reverse this situation in China? Leave us your opinion.
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