Samsung Galaxy S8: Is Marketing Enough to Recover Lost Time?

Samsung Galaxy S8: Is Marketing Enough to Recover Lost Time?
Samsung Galaxy S8
Comparison between the Galaxy S7 (left) supposed Samsung Galaxy S8 (center) and Galaxy Note 7 (right) Credit: Forbes

The Samsung Galaxy S8 and S8 + will be unveiled on March 29 in New York during the brand's next "Unpacked" event. Both smartphones have been widely debated and information leaks equally plentiful in recent weeks.

Today I propose to analyze the receptivity of the market and the public to the new Samsung Galaxy S8, as well as letting you know the new photos of both.

Samsung Galaxy S8 vs LG, Sony and Huawei

Firstly, let's look at the competition and their respective "weapons". The countrywoman LG has already introduced its new LG G6, a futuristic looking smartphone, build quality premium and is being well received in your home country.

Having sold 20,000 units on its debut day in stores, the G6 will take a few weeks to reach Europe and the rest of the world. Its price will exceed 700 € for the European market.
Sony, for its part, presented the most promising smartphone from Mobile World Congress (as I see it) and also the one that went unnoticed in the eyes of average.

The Sony Xperia XZ Premium with its camera capable of recording 1080p Full-HD at a ridiculously high 960 frames per second. Not to mention the 4K resolution screen and its beautiful, gleaming construction. It will share the same processor as the Samsung Galaxy S8, Qualcomm's Snapdragon 835.

See also: Top 10 best value smartphones in February 2017

Among us, the Samsung Galaxy S8 will still have to compete with the new Huawei P10. The new burst of color from the Chinese brand, equipped with one of the best cameras on the market.

As a result of the partnership with Leica, Huawei has already affirmed itself among the major builders and I confess that its new Huawei P10, in green, aroused a great interest. With a recommended p.v.p from € 649 to € 799 (top version of Huawei P10 Plus), your main asset over the Samsung Galaxy S8 will be the slightly cheaper price, between 100 to 150 € depending on the versions. Note also that the prices of the Galaxy S8 are not official yet.

The triumphs of the Samsung Galaxy S8

Samsung Galaxy S8
Supposed Samsung Galaxy S8

There will not be many, at least according to Mr. Ming-Chi Kuo, famous market analyst at KGI Securities. Specifications aside, the Samsung Galaxy S8 couldn't beat the skepticism of this gentleman who is usually devoted to Cupertino and iPhone subjects.

According to him, demand for Samsung Galaxy S8 would be lower this year due to several factors. Among them is the fact that in 2017 we will have two tops of the range, the S8 and the Galaxy Note 8 that will be released around September. In 2016, we had only the Galaxy S7 and S7 Edge facing the Galaxy Note 7 crash.

Upcoming iPhone's won't give Samsung Galaxy S8 a break

We will also have to redouble Apple's efforts to celebrate the 10th anniversary of the launch of the first iPhone.

If the Cupertino giant effectively presents an iPhone 8, a special commemorative edition, the public will easily disengage from the Samsung Galaxy S8. Without forgetting, of course, the Apple iPhone 7s and iPhone 7s Plus that will be presented in September.

Another reason pointed to a decrease in demand for the Galaxy S8 will be the scarcity of points and sufficiently attractive innovations (in addition to the new wider screen).

Truth be told, the Galaxy S7 are virtually perfect and it will not be an easy task to overcome this "wonder pair". Also, if Apple uses OLED panels on its upcoming iPhone's, the public will be even more tempted by the "apple product".
According to this analyst's predictions, Samsung will ship about 40 to 45 million of the new Galaxy S8, down from 52 million in 2016 with the Galaxy S7. The delay of about a month in the arrival of new tops to the market will be the main determining factor.

Apple was the company that profited the most from the mobile market in 2016, earning close to 80% of all profits generated in this segment. In turn, Samsung was the builder that sold most smartphones during the same period with 308.5 million units coming out of its warehouses, according to Strategy Analytics.

Each day, a new leak of information:


With each passing day the puzzle of the new Samsung Galaxy S8 is being completed. Today we have two new photos that join the already vast image gallery of the supposed Galaxy S8 (or some Chinese clones of these devices). We can see in these new photos a glimpse of your calling app and lock screen.

According to analyst Ming-Chi Kuo, Samsung's new smartphones will hit the market in White, Gold, Shiny Black, Matte Black, Pink, Silver, Blue and "Orchid." Your store arrival date is scheduled for April 21st.

Until then, its main competitors are gaining consumer preference but never dare underestimate the power and importance of marketing, an area in which Samsung has always stood out.

What are your expectations for these Samsung Galaxy S8? And won't Nokia, when it actually hits stores, steal even more customers from the South Korean giant?

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