Samsung could 'join' Xiaomi and start advertising on smartphones

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Samsung could 'join' Xiaomi and start advertising on smartphones

Xiaomi has been heavily criticized for including advertising in its MIUI interface, and has almost been forced to reduce the frequency of its display. Despite the great controversy, it seems that Samsung is preparing to do the same.

According to a new patent registered with EUIPO (European Union Intellectual Property Office), the application for "Samsung Mobile Ads" is intended for advertising on smartphones and tablets.

Samsung smartphone advertising

Samsung continues to explore new strategies to maintain its domain.

Despite the advances made by Huawei, Samsung continues to present itself as the world's largest smartphone maker. However, it has seen several Chinese manufacturers grow exponentially over the past year.

To ensure that it does not lose its leadership, the brand has put in place new strategies. Such as betting more on the mid-range segment and launching new lines of smartphones (Galaxy M), to be able to compete with offers from Xiaomi, Oppo, Vivo and 'company'.

If implemented, it is guaranteed that advertising on their smartphones will not please their users. However, this may be a small sacrifice that will guarantee a large amount of money to enter the brand coffers.

Possibly we will have the same kind of implementation made on your Smart TVs

This will not be the first time Samsung has placed advertising on its products. For some time now their Smart TVs have integrated the program "Samsung Ads". No information has yet been found to confirm that both programs will be similar, but ads may also be optional on smartphones.

However, it is also possible that as with Smart TVs, it is a real headache to be able to disable them. It would be interesting to see Samsung offer some kind of incentive to users to leave the ads active.

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