The global smartphone and mobile market saw its first break in more than a decade earlier this year. With fewer smartphones being sold in major world markets, Samsung and LG are coming up with alternatives to get around this.
By adapting their business model to a market not as vibrant as it once was, two of the largest manufacturers have already found a new strategy. This will mainly involve massification, diversity of lines, ranges, models and segments.
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Second advances the publication Digitimes, the new strategy reflects the contraction in sales at both companies. The result of some models with "warm" sales and the worldwide breakdown of the smartphone market, both manufacturers already have countermeasures.
The future will be the launch of more smartphones to deal with the mishaps experienced in selling specific models. Something that is already underway with Samsung to have launched 9 new Android smartphones in the market.
Samsung and LG will launch more models in 2018
Already its rival and countryman, LG has already launched a total of 8 smartphones in the market. Both manufacturers have also launched other carrier specific and market specific terminals. On the other hand, on average manufacturers would release a total of 11 devices per year. Now, by 2018 with the year at just over half, this number will soon be reached with new terminals coming soon.
It should also be noted that this does not mean that Samsung will launch 20 smartphones, or LG. It does mean that we are witnessing a paradigm shift. Whereas in previous years we would see the number of smartphones launched decreasing, now it is increasing again.
The LG G7 ThinQ is being well received
The strategy involves covering all the bases. Meet all the needs – sometimes specific – of consumers. Something that Huawei was already implementing in 2017, by way of example and that is now followed by other manufacturers like LG and Samsung.
The Android market is becoming more diverse with new and distinct models coming in the future. On the other hand, according to the same source, LG's current flagship LG G7 ThinQ is being better received than its predecessor.
Still, although we are finally seeing signs of LG's improvement and recovery in the mobile device market, there is still a long way to go. Currently its market share is around 3.3% according to the international press.
On the other hand, Samsung continues to lead this market with a total of 22.6% according to Strategy Analytics. This market research and analysis agency names Apple 2nd place with 15.1% market share.
Could this revive the smartphone market?
We can also refer to Huawei. Chinese technology currently ranks third with Xiaomi being one of the fastest growing manufacturers. We still have OPPO gaining ground in this market.
Something that may be even more noticeable if any of these 3 Chinese manufacturers are able to deploy in the United States.
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