Realme continues to present itself as one of today's most impressive manufacturers, continuing to grow by sight. During 2019, in addition to considerably improving the quality of its smartphones, it also ventured into the accessories and wearables segment, launching powerbanks and more recently, wireless earphones.
CEO Madhav Sheth has revealed very interesting plans the brand has for 2020. During the # 13 episode of the #AskMadhav series on Realme's YouTube channel, the CEO confirmed that they will launch their first smartband during the first half of 2020. .
Realme has everything to threaten Xiaomi Mi Band's dominance
Forgetting the usual accusations of copying Xiaomi, Realme has been able to use its Chinese rival's success to its own advantage. Proof of this is the great popularity they have already achieved in India and China, the two largest markets in the world.
In addition, the manufacturer has also started venturing into Europe, where it is gaining more and more fans.
The Xiaomi Mi Band line has been the most popular in the smartband segment for many years, with major improvements every year. So far, no brand has been able to launch a product that could present itself as a serious rival to Mi Band, but Realme could be the first.
Given the results of its smartphone launch strategies, it seems that Realme knows exactly what to do to ensure the success of its first smartband. They will most likely be (seriously) inspired by Mi Band by analyzing what its most popular features are.
The icing on the cake will surely be your price, which will have to be placed (at a minimum) side by side with Xiaomi's offer.
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