Snapchat will be big news starting December 18th. It's called Cameos and it will allow users to put their faces on all kinds of GIFs (animated image) with or without sound. The function will be available for Android and iOS.
As you can see from the examples, Cameos uses the user's facial features to create a kind of animated Deepfake. The facial image is then later placed into the short videos, with 150 clips available to choose from.
Like existing filters, you can save, share or send Cameos by private message. This is a way to streamline messages and keep Snapchat relevant, as other apps are always getting news. After all, it was Snapchat that popularized the whole culture of filters and facial changes.
Cameos was compared to Zao, a controversial Chinese app that realistically swaps guys. However, Cameos only places the faces of its users in animated images, and is not misused by Deepfakes.
Snapchat has over 200 million users
In the third quarter of 2019, Snapchat had 210 million monthly active users. The app has been experiencing healthy annual growth as in 2018 it had 188 million and 18 million in 2017.
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