POCO: Xiaomi ecosystem brand radically changes its image


POCO is the company responsible for Xiaomi’s Pocophone smartphones, having recently acquired independence from the parent company, but not detaching itself from this or its ecosystem. It is one of the sensation brands in markets such as India and Europe.

As such, POCO is now more audacious, claiming to depend only on its team and betting more on its own management while also strengthening the team responsible for its products and image. The result is now visible in the new brand logo.

POCO’s new image and irreverent mascot

The bold new POCO logo, independent from Xiaomi.

The announcement is a show of strength on the part of the young company that now wants to assert itself in the world smartphone market. We have a new logo, visible above, as well as a new mascot.

The brand is distributed and marketed in UK under the control of Xiaomi, more specifically by Mi Store UK stores and should continue in 2021. On the other hand, this irreverence by POCO may indicate a possible departure from Xiaomi.

The images that illustrate this article were made available by the Indian subsidiary of POCO, a market where the brand is more resonant. Please note that your new pet is summarily a emoji misbehaved with the Android antennas.

More than a brand of the Xiaomi ecosystem, POCO asserts itself in 2021

Xiaomi POCO
The new POCO mascot and its description.

The description of the mascot shows us the following:

  • Halo – symbolizes the kindness that guides the company’s values. “We are Mad, but we have a cause”
  • The antennas symbolize the bolder side of the “Mad” side. “It’s as if our mascot could spread our” madness “telepathically.
  • The eyes are an antithesis to the halo and the purity it represents. A purposeful incongruity.
  • The mouth with triangular morphology is a representation of our keen intellect.

THE slogan it is equally bold – Made of Mad – claims the manufacturer as a bold brand and willing to take risks in the market for Android smartphones and other mobile devices.

The graphic elements and respective explanation were sent by POCO for publication AndroidAuthority, aiming to show the world the new ambitious company and willing to fight in this highly competitive market.

Finally, it remains to know what is the opinion of readers in the face of this change in image on the part of POCO.

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