This Tuesday POCO presented the M3, a low-cost smartphone that promises to establish the brand in the low-end segment. And this again proclaimed itself independent from Xiaomi.
It is recalled that POCO officially became an independent brand on January 17th this year. Since then it has already launched some equipment, and it now boasts this independence, which is not always as palpable as possible.
First big success was POCO F1
This line of smartphones created by Xiaomi in 2018, had as its first major success the POCO F1. The smartphone nicknamed flagship killer reached more than 2.2 million sales globally, of which 700 thousand were in the first three months.
This is the largest slice of a cake that has more than 6 million units sold globally. And over time, POCO has placed itself in more than 35 markets with equipment such as the POCO F1, F2 Pro or X3 NFC.
Redmi K30 Pro has become the POCO F2 Pro
This independence prophesied by POCO is not always so effective. Recall that Xiaomi launched the Redmi K30 Pro in China, which would become the POCO F2 Pro globally.
Fortunately, since then POCO has been able to put itself in its place and launch devices like the X3 or the M3. As for the strength of the words “independent from Xiaomi”, POCO will have to continue to prove it over time. That or continue to independently rename Xiaomi equipment as if it were just yours.
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