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PlayStation Direct Store on its way to Europe

For many years, consumers in the U.S. and other territories have had access to PlayStation direct stores, where they can buy branded products without the potential inconvenience of using third parties.

Thanks to a job offer, it now appears that the European continent will also be entitled to this PlayStation Direct. Apparently, the brand is looking for a director for one of these stores, capable of dealing with sales directly to the consumer, with the aim of increasing revenue with hardware.

The best way to buy a PlayStation 5

PlayStation physical store

This Direct store has been one of the favorite places for consumers to purchase products from the Sony gaming brand, especially the new PlayStation 5, being the first to receive new stock.

The popularity of this store in the United States seems to have led the company to want to invest in something similar in the old continent, where it holds a strong share of the video game market.

With the troubled launch of PS5 and the disorganized way in which some retailers in several countries have managed the situation, a store of this kind would be the ideal place to purchase a valuable and scarce product, in addition to facilitating access to technical support faster and effective.

A bet for the future in Europe

The PlayStation Direct store is not a physical store, but rather a virtual store, similar to the PlayStation Store. However, instead of selling games, it sells consoles, controllers and a huge variety of accessories, with the advantage of guarantees being dealt with directly with the brand.

The opening of one of these stores would certainly please the EU authorities, who are always attentive and demanding with regard to the way the final consumer is treated.

The Direct store is responsible, in the United States, for about 15% of the South Korean giant’s revenues, a fact that attests well to how much users value direct relations with the brand.

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