Europe is one of the most vibrant markets in the world. In 2020 it was dominated by Samsung, Apple, Xiaomi and Huawei according to data from Counterpoint Research. This year, however, Oppo wants to take the place of Huawei and continue to grow.
In a press release, Oppo made public its willingness to invest seriously in Europe. The goal is to become one of the biggest smartphone brands in Europe, filling the void left by Huawei and challenging Xiaomi.
Oppo wants to be one of the major smartphone manufacturers in Europe
Currently Oppo is the 5th largest global brand of smart devices, also occupying a prominent position in the European markets. However, the company is now redoubling its expectations by announcing its goal of becoming one of the leading manufacturers and engine of innovation for smart devices in Europe.
This declaration of interest follows its entry into UK during the year 2020. The year in which this market contracted about 14% in sales volume, with Huawei and Samsung leading losses in Europe.
On the other hand, Xiaomi has been growing in Europe in the face of the void left by Huawei. The manufacturer led by Ren Zhengfei faces several blockages such as the inability to use Google services on its smartphones since May 2019.
Xiaomi grows in Europe with the contraction of Huawei
Despite being dominated by Samsung, the market leader also saw a drop in sales in the last year, based on data from Counterpoint. Thus, favorable conditions are created for the rise of a new giant in our market.
Given this conjecture, Oppo wants to continue to provide technology for medium and high range devices as well as to reinforce the brand’s presence in northern Europe in the near future. Your main bet will be on medium and high range segment.
The brand is already present in 12 Western European countries and registered a growth in 2020 of more than 200% (compared to the previous year) in shipments to Western Europe.
As Oppo puts it, the next three years will be a major investment in Europe. This is the period defined by the smartphone manufacturer to impose itself before Samsung, Apple and Xiaomi, occupying the position until recently held by Xiaomi.
The European market is dominated by Samsung, Apple and Xiaomi
“Change your phone, but don’t miss your favorite Google apps”, the message is clear.
According to Maggie Xue, President of Oppo Western Europe: “Although the past year has been incredibly challenging for many, we all realize the importance that technology plays in being connected to what matters.
“The unprecedented growth that Oppo achieved in Europe in 2020 fills us with pride because it means that we offer world-class products that go far beyond meeting the needs of our customers,” points out Xue.
“We set an ambitious goal for the years to become one of the leading manufacturers in Europe and we are convinced that we will achieve it. It is the same ambition that encourages true innovation, progress and the values of our company. ”, Adds the leader to Oppo for our market.
The Oppo Find X3 generation will lead the brand’s efforts in 2021
The planned objective implies a concerted effort by the Chinese manufacturer, materializing in the launch of the new range of smartphones Oppo Find X3. We expect three new smartphones to arrive on March 11th.
Oppo is a declared rival to Huawei in its home market, China. We are facing a manufacturer that specializes in the segment premium, with high- and high-end smartphones, as well as the average equipment prices.
Its placement on the market makes it a natural alternative to Huawei and a more refined option compared to Xiaomi’s launches, for example. On the other hand, the price of your equipment tends to be more expensive.
We are finally waiting for the launch of the new Oppo Find X3 range on March 11th.
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