OnePlus likes to assert itself as a company distinct from others in the mobile market. The company has a strong focus on the user, and on delivering only features that can add value to their experience.
In an interview OnePlus CEO Pete Lau discussed several topics, including the ability to place ads on his user interface – OxygenOS. This is a strategy used by other brands, but will be set aside at OnePlus.
The reason is quite simple: Ads will not add anything to the user experience. Instead of ads, the company has been choosing over time to increase the price of its devices.
OnePlus would rather raise the price of devices than place ads
“We have no ads, but I can make money by selling my slightly more expensive devices,” says Pete Lau. OnePlus is not about making cheap devices, but cost-effective devices.
From the user's point of view, this is certainly a strategy that has pleased. The truth is, no one likes to have ads ruining their experience. However, this allows some brands to keep prices much lower than the competition.
A less positive point that can be pointed to the mark, and that slightly contradicts its line, is that it removed the 3.5mm audio input. This is still viewed as preponderant by many users, and OnePlus has only followed a market trend by removing it on their latest devices.
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