Is Chinese manufacturer OnePlus planning an onslaught against India's current market leader Xiaomi? According to the international press, OnePlus will be planning a new location of its production lines. The objective? Like Xiaomi before you, OnePlus will be able to bet on “Make in India” smartphones.
The information was reportedly advanced by OnePlus CEO in India, Mr. Vikas Agarwal. Speaking to The Economic Times, Vikas revealed that the Chinese company was currently negotiating the supply of components with several local companies. The ultimate goal would be to move some of the production lines to India so that branded smartphones become more "Indian".
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Strategy that has already had good effects and benefits for Xiaomi. Also this once small brand and manufacturer of mobile devices has chosen to build some models in India. All this so that little by little their products are associated by consumers with the development of the country.
And while in UK we wear cork smartphones, in India OnePlus will be able to implement complete production lines. Not only the exterior but the whole process of assembling and building the upcoming Android smartphones of this brand. The media was very cherished by the brand's general manager.
OnePlus, like Xiaomi, looks seriously at India
This strategy could encourage more companies to invest in India and consumers will know that, like Xiaomi, OnePlus would be helping the country grow. So if the negotiations go well, the brand will look to India as one of its next big bets. Not only for marketing or special editions and for betting on online retail outlets, but also for producing new smartphones and creating jobs.
The country could gradually become the next major center for the production of electronic devices. Right now, according to IDC data, India is already the world's second largest mobile device market. Market that in the last quarter of 2017 was dominated by Xiaomi, data from Canalys agency.
Like Xiaomi, OnePlus bets on India
For Indian consumers this will result in cheaper smartphones as import duties will be seriously reduced. Incidentally, according to Agarwal himself, OnePlus is already setting up some smartphones in that country, such as Xiaomi, to avoid component import duties and other tax burdens.
At this time, smartphone imports are subject to a charge of 20% of their value (selling price to the public). However, the high-end devices of most brands are never popular enough for brands to invest in Indian soil production lines.
In taking such a position, they will follow the example of Xiaomi which continues to respond to a market greedy for new smartphones and mobile devices. By producing their smartphones locally, OnePlus could also sell them at even more competitive prices in what is the world's second largest market.
The next OnePlus 6 is due to be unveiled by Pete Lau and Carl Pei in May.
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