Since the launch of OnePlus 7 and OnePlus 7 Pro, the Chinese manufacturer has ushered in a new practice: launching two devices simultaneously. In an interview with the site Times of india, the brand CEO explains why this strategy.
“We plan to stick to our current strategy of launching two products simultaneously,” says Pete Lau. “While one of the devices will attract the segment premium, the other will be an economic version of the first, ”he reveals.
OnePlus went from launching a smartphone in the first half of the year and another in the second, to launch two at each of these times. In India, one of the largest markets in the world, this has made the brand dominate the segment premium with 42% market share – ahead of Apple or Samsung.
The change in strategy was due to trying to serve all types of customers. “We started launching two devices as we want to offer the best of both worlds to our customers. OnePlus 7 Pro, for example, offers the best technology of the moment, ”he says.
“But in markets where price matters, like India, the Pro is off limits for most people. That's where OnePlus 7 comes in. It offers the best of both worlds, ”he says.
OnePlus continues to position its devices as flaghship killers (top of the range annihilators). This is no longer so true, however, because their prices are getting closer to brands like Samsung or Apple.
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