Oneplus. The Chinese brand that wants to triumph where Huawei was unsuccessful (albeit for reasons beyond its control). The "small" Chinese construction company wants to launch itself in international markets officially. Want to partner with carriers. You want to get your products to physical stores. It wants to establish itself in the world's 3rd largest mobile device market. It is also preparing OnePlus 6 for that. It will bring the new Qualcomm Snapdragon 845. But there is more …
Speaking to CNET during CES 2018, Pete Lau, CEO of OnePlus and Carl Pei, confessed their interest in US carriers. Carl was a translator, Pete answered in Mandarin. When asked about a specific date for the arrival of the brand to operators, it refused to elaborate.
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OnePlus is a brand widely known among technology enthusiasts and Android enthusiasts. Brand born to please the core of most consumers geek and now trying to reach a much larger audience.
OnePlus Future Passes US Market
To do this you will need a distribution partner. So that their products finally reach consumers in physical store, and preferably by operators.
Something that could catapult this still small company founded in 2013 to new heights. That is the goal for 2018. Enter one of the largest markets in the world. Before that there are still many negotiations to be made. The brand itself is cautious and aware of the difficulties. However, its course towards 2018 seems to have already been set.
This brand is enjoying all the excitement of the audience, leaning not on the shoulders of giants but on a giant fan community. Take the example of OnePlus 5T, the fastest selling smartphone in the brand's history since its launch in November.
The use of limited editions like SandStone White which is already sold out also contributes greatly to this. hype. The brand wants to ensure that it continues to be spoken. Which is increasingly spoken! Unfortunately not always for the best reasons with the issue of user privacy bringing some clouds of uncertainty.
Already before the 5Q, the 5 had been a real bestseller according to the founders of the brand. The old high-end was launched in June and although its life was short, it was not devoid of intensity and excitement.
OnePlus 6 will arrive in June with the Snapdragon 845
Pete Lau also confirmed that the next OnePlus 6 should be nearing the end of the first half. Like OnePlus 5 in 2017. That said, we can point to June / end of May as a likely arrival date for OnePlus 6.
This OnePlus 6 could be the first smartphone of the brand to reach America through its carriers. Incidentally, it was no coincidence that the 5T presentation took place in the USA.
This is the next big goal of the brand that already has a good position in the world's largest smartphone market, China. Also in India, the 2nd largest market for smartphones and mobile devices the brand is widely known. Now is the time to focus on the 3rd largest market in the world.
And if Huawei failed to sell the Mate 10 to carriers, opting for physical stores like the Microsoft Store and online platforms, the young brand wants to bring OnePlus 6 through carriers. Note that, according to data from various analysts, between 85 and 90% of all US consumers buy their smartphones through a carrier.
US carriers account for 90% of US sales
To date, the Chinese technology company founded in 2013 has always invested in digital commerce to sell its products. Only recently began betting on physical stores. Now, for 2018, he wants to investigate the possibility of entering the US with OnePlus 6 equipped with Snapdragon 845.
Pete Lau expressed doubts about the possibility of another smartphone in 2018 besides OnePlus 6 with Snapdragon 845. He said he was not "100% sure" that OnePlus 6 would have a 6T in 2018. Strategy the brand has been using since 2016
Snapdragon 845 is the first confirmation for the upcoming OnePlus 6
Lau was still very elusive about the technical details of OnePlus 6. However, he confirmed the presence of Qualcomm's most powerful processor to date.
This is confirmed the Snapdragon 845 in this next smartphone. The processor had been unveiled last December. It's the first, and for now, the only official confirmation for this upcoming high-end Android smartphone.
For the CEO, there is no alternative but Snapdragon 845. This shows how well the brand is aware of the need to maintain the high quality standard for its consumers.
OnePlus 6 will probably arrive in June with the Snapdragon 845. It will arrive after the first waves of excitement around the Samsung Galaxy S9 have subsided. This way, the brand guarantees that it will not be overshadowed by the launch of these tops.
Artificial Intelligence does not seem to be part of OnePlus plans
Noticeably absent from the vocabulary of both top brand representatives was the word / expression "artificial intelligence." It will have become a fad.
For OnePlus 6, the brand should spare no effort. Including all the best features available until the start of your mass production. Keeping your core users happy. Aiming to reach new markets. Aware of the challenges ahead.
Apart from the presence of Snapdragon 845 we know nothing more. We can only be guided by Pete Lau's phrase "The only thing we can do is keep a humble approach."
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Source | Via