Facebook banned all content classified as news from legitimate sources on its social network in Australia. The measure was applied in pursuit of a new law that would require payment to average sites for displaying their content on the social network.
However, while Google has complied with legal enforcement, Mark Zuckerberg’s company has taken another path. Instead of paying the big (and small) Australian news agencies, it stopped spreading this content. Reactions would not wait.
Instant alternatives to news on Facebook
In view of this, criticism was followed by actions against the blockade imposed by the social network. Soon, an application created by the Australia Broadcasting Company (ABC) group would reach the App Store, exclusively for news.
The iOS app has become an instant success case as it dominates the iPhone app download tables in Australia, taking Facebook to fourth place, also below Instagram and Messenger, both from the same business group.
The application in question works very similar to an RSS feed, presenting the news in the app as it is published by the source. For the many iPhone and iPad users in Australia, the app has become the new hub for news.
The right time to launch a news app in Australia
It also deserves to be said that part of the success of this app is also due to the advertising made to it in the content published by the responsible company. In the form of banners, the application was boosted by a very clever marketing campaign.
The peak of popularity of the ABC app for iPhone was registered by the App Annie platform, having since been surpassed by another free app, but remaining in second place. Among the apps of the Facebook group, dominance goes to Instagram.
This is the result of Facebook’s refusal to pay the country’s media, a legal obligation imposed by the country’s government and followed by Google. In turn, the social network did not agree with what it considered to be a lack of understanding of the relationship between average and the social network, having justified its decision on its official blog.
For Australian Prime Minister Scott Morrison, what Facebook did was a threat to Australians.
“The concept of taking down websites as they did recently is a kind of threat. I know how Australians react to these types of situations and it was not a good move on their part“pointed out Morrison.
So looking at the download tables, we see that iPhone users have effectively sought a new way to access news. ABC, being the first company to offer such a solution, was understandably well received.
As far as Facebook is concerned, it is now showing the first signs of wanting to resume its relationship with Australia.
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*The article has been translated based on the content of https://4gnews.pt/app-de-noticias-destrona-o-facebook-na-app-store-para-ios/ by 4gnews.pt
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