MEO joins SIC to compete with Twitch in UK


Gaming and eSports gain greater prominence on TV with the recent initiative of MEO, the largest national operator, in partnership with SIC. The new TV ADVNCE app arrives today (February 4) with interactive content aimed at all age groups.

Through a press release, MEO, a brand owned by Altice UK, thus shows interest in the area of ​​online games and competitions to also accept the interests of the public. Now, via television, it will be easier to follow eSports.

MEO and SIC want to put themselves as an alternative to Twitch

ADVNCE App presentation image

The ADVNCE TV App is a clear bet on the most relevant content and the main trends. Now, putting some of the best gamers and the biggest gaming competitions in the country on this platform created to attract the public gamer And not only.

Talking about the console and computer games preferred by gaming aficionados, the contents can now be followed on MEO’s TV. It is a new way to follow this world, without being through Twitch, the dominant platform in this sector.

Follow ADVNCE on MEO’s channel 110

On the App TV ADVNCE, you can watch daily programs and many famous faces from UK’s entertainment and fiction, such as Diogo Valsassina, with “ADVNCE Show”, Nelson AC Silva, with “Gameplay”, Marco Fresco, with “RetroGamers”, or Hugo Barreto, with “Máquinas”.

The premieres of the international programs “Gamerz”, “Age Of Corona Virus”, “ESPORTS Awards Brazil and USA”, “Fortnite World CUP” or “Origins” will also be included in MEO. The App TV ADVNCE will also feature documentaries featuring the best UK’s players from League Of Legends and the broadcast of the FPF Masters eFootball.

MEO and SIC’s commitment to a “differentiating territory”

“With this launch, Altice UK thus reinforces its commitment and positioning in a differentiating territory where it has been standing out as a pioneer.”, Points out João Epifânio, Chief Sales Officer / B2C at Altice UK.

“The MEO and MOCHE brands have been actively contributing to the development of Esports in UK. Whether by supporting the MOCHE brand at major events, such as MOCHE XL Esports or MOCHE XL Games World, or by the quality and reliability of the MEO fiber service , a reference to the gamer community. “, adds the executive.

“In line with Altice UK’s innovation strategy, the App TV ADVNCE broadens and diversifies the portfolio of MEO Applications, which provide access to content and broadcasts, live on TV, of events of interest to the general public or niche Thus allowing new types of content to reach all customers ”, says João Epifânio, Chief Sales Officer / B2C of Altice UK, which owns MEO, its brand for the consumer segment.

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