The past few years have been very complicated for LG, at least as far as its smartphone division is concerned. Over the past 5 years, they have suffered a loss of almost $ 5 billion. During the past few days, several rumors circulated that pointed to the abandonment of the much talked about LG Rollable, its first smartphone with an extensible screen.
In addition, there was also talk of the possibility that the manufacturer is considering selling its smartphone division altogether, abandoning this market altogether.
However, a representative of the manufacturer has already denied these rumors in a statement to The Verge, stating that no decision has been made regarding the future of LG’s smartphones. Thus, it remains the idea that the launch plans of the new smartphone remain unchanged, at least for now.
LG Rollable could be the “lifeline” of the brand in the smartphone market
Should it be launched on the market, the LG Rollable is guaranteed to arrive at a price that will be out of reach for the vast majority of users. However, the revolutionary factor of its design and the new technologies implemented, may help the manufacturer to regain some of its prestige.
It is true that, not only will a smartphone be able to “erase” all the damage accumulated over the years, especially being a smartphone that should not cost less than € 2,000. But, this could be the lever that the manufacturer so badly needs.
I recall that the LG Rollable was demonstrated during CES 2021 earlier this year, presenting a screen that has the ability to expand. This is a technology that promises to be the perfect alternative to folding screens.
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