No Time To Die, Endless Delays
We have seen many rescheduling in 2020 due to the pandemic, but possibly the legendary James Bond film takes the cake. And it is that the film was previously delayed before the world “collapsed” last year.
To find its “origin” date, you have to go to 2019. Its theatrical release was originally scheduled for April of that year, however, Danny Boyle, director and co-writer of the film, got off the ship by surprise (apparently due to “creative differences”), forcing a delay that placed its release long in 2020.
That year, of course, the COVID-19 pandemic broke out and its distributor was consequently forced to find a new date, which finally, after several comings and goings, was set for April this year. 2021.
Now, however, we have to echo yet another change: one that places the film, hopefully, for the month of October. And no, this time the pandemic has nothing to do with it.
Nokia and its agreement with its mobiles
It turns out that on the tape, we can see various characters using Nokia signature smartphones. This practice is quite common in the world of cinema, where many times a firm is associated with a production to make product placement (translated as ad placement) of your teams.
So far nothing unusual. The problem has arisen when those responsible for the phone brand have realized that when it is released No time to die your terminals will be “Ancient” facing the gallery. And what kind of advertising is that?
The middle The Sun indicates that precisely this problem has been the cause of the last delay of the film. Nokia would consider that the products used for the scenes shot are already very outdated when the film finally opens in 2021, so they have to be modified (either by re-recording or editing):
[…] By the time the movie comes out, it will look like Daniel Craig and all the other cast members are wearing something that has been out for years. That is not really the purpose of these agreements. […] Big tech companies want stars to have new and emerging products to help promote and sell to fans […] This means that some of the scenes will have to be edited and scrutinized very carefully to update things.
The film uses the Nokia 8.3 5G phone, which was released in October 2020, too long ago to be really worth the time. product placement. It is not the only brand that has put money in the project with a similar objective: Adidas shoes, Omega watches and even Bollinger champagne appear, they indicate in the British media, although perhaps in none of these cases they are as affected as the case from Nokia technology.
The problem with so much delay is that, in addition to not being able to enjoy the film, the mystery of who will be the new agent 007, something that will not be officially revealed until the cycle with Daniel Craig closes … hopefully finally this next October.
*The article has been translated based on the content of https://eloutput.com/noticias/moviles/pelicula-james-bond-retraso-nokia/ by eloutput.com
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