Sales of the iPhone 12 have taken a very positive turn for Apple’s aspirations. This first quarter of 2021 will be no different, although forecasts suggest that the cheaper model will continue to fail.
iPhone 12 will reach 55 million units sold by the end of March
According to the most recent report by Cowen analysts cited by AppleInsider, Apple aims to reach the 55 million units sold of the new iPhone 12 by the end of March.
This means that we will have an increase of 49% compared to the same period of 2020. And this success is mainly due to the sales of three of the four models: iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.
iPhone 12 mini continues to have little acceptance by consumers
According to the source, 2 million extra units of the iPhone 12 will be produced. The iPhone 12 Pro and 12 Pro Max will be entitled to an additional 1 million units. Unfortunately for Apple, the numbers on the iPhone 12 mini will remain unchanged.
At a time when the Covid-19 pandemic is plaguing the world, and affecting the purchasing power of many people, iPhone 12s are in high demand. Invariably, the iPhone 12 mini turns out to be less sought after than expected.
This is the cheapest model among the new line, with an initial price of 829 € in UK. The causes for poor sales are unknown, but their limited autonomy can be pointed out as one of the critical points.
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