The iPhone 12 Mini intended to be the phoenix in the technological market, trying to revive the trend of tops of gamma with small screens. However, the past few months have shown us that the strategy has not had the desired effect by Apple.
If there were still doubts about the failure of the iPhone 12 Mini, Counterpoint Research’s latest report proves that. In January, the smallest model of the Apple tops accounted for only 5% of its family sales.
iPhone 12 Mini represents only 5% of Apple’s new range of tops
The data was shared this Tuesday by the market research agency Counterpoint Research. Here, this entity reveals the behavior of the North American market in the first half of January.
Among all the iPhone 12 sold during this period, only 5% represent the smallest model in this family, the iPhone 12 Mini. The model that intended to appeal to nostalgia in consumers, became the model to avoid.
As Counterpoint Research notes in its report, the market is now tilted towards smartphones with large screens. Consumers are willing to sacrifice one-handed use for equipment that offers a more immersive experience.
Proof of this is the fact that smartphones with screens below 6 “inches now represent only 10% of the entire market mobile. This market share could be justified by the lack of supply in this range, however, the iPhone 12 Mini shows that the market is effectively disinterested in this type of smartphones.
Production of the iPhone 12 Mini to be canceled soon
JP Morgan analysts are already halting production of the iPhone 12 Mini. The decision is expected to take place in the second quarter of 2021, with a view to reducing costs by Apple.
The American company will thus channel means for the production of the remaining elements of the iPhone 12 line. Models that despite their high price have proved to be a sales success since their arrival on the market.
All of this is now reason to question the rumors that account for an iPhone 12s Mini. Observing the failure of the iPhone 12 Mini, will Apple bet on this formula again?
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