One month after the presentation of the iPhone 12, all models are now available for purchase. As has always been the case, the new Apple smartphones are not for any wallet.
Is the price charged by Apple justified or does the company simply have astronomical profit margins? So experts from Fomalhaut Techno Solutions share today, the American does not shy away from taking a good slice of profit on their equipment.
iPhone 12 and 12 Pro cost less than half their price to build
Let’s start with iPhone 12, the least expensive model depicted in this report. According to the source, this equipment will only cost $ 373 to Apple to be built. It is worth remembering that the equipment is on sale, in UK, for 929 €.
Looking at his brother iPhone 12 Pro, we see a total unit production cost of $ 406. Although both models share most of the internal components, an extra sensor in the rear camera or the larger battery helps to justify this differential.
The component of this equipment that represents the most monetary costs for the company is the modem that guarantees compatibility with 5G networks. The Qualcomm X55 5G modem will cost $ 90 per unit.
Next up is your screen, a 6.1-inch OLED, manufactured by Samsung, which costs about $ 70 per unit. Another of the more expensive components of the iPhone 12 is its A14 Bionic processor, which costs 40 dollars.
On a much more accessible level, we find pieces such as RAM memory (12.8 dollars) or storage modules (19.2 dollars). The sensors for the camera, purchased from Sony, cost between 7.4 and 7.9 dollars per unit.
Launching a smartphone to the market doesn’t just mean building it
Once these values are known, it is customary to begin to appear greedy comments directed at Apple. This is because the difference between the production costs of the iPhone 12 and 12 Pro and its selling price is over 50%.
However, it is our duty to remember that placing a smartphone on the market entails many more costs than just its construction. We must also recognize the costs of research and development of its technology, the costs of shipping the product to the various markets and also the surrounding marketing.
This is not to excuse Apple for the values it practices in its products. Certainly your profit margin will not be small and perhaps the company could be more benevolent towards the consumer and still continue to earn millions at the end of the year.
EBox editors recommend: