Confirming the rumors that have been advanced since the end of December 2020, Intel has appointed a new CEO who will aim to return the market dominance to the company. Pat Gelsinger takes over the chair that belonged to Bob Swan and already seems to have defined Intel’s great rival.
Gelsinger takes office during the month of February but has already said internally that Intel will have to do better than Apple if it wants to recover the ground lost to rivals in recent years.
Apple is Intel’s big rival right now
Although AMD, TSMC and Samsung have also outperformed the blue team’s offerings in the processor market, the new executive points to batteries at Apple as the target to be slaughtered. Pat Gelsinger’s words were somewhat harsh, referring to Apple as “Cupertino’s lifestyle company.”
According to reports from a meeting over the weekend, Gelsinger said that Intel will have to be as good as Tim Cook’s company if it wants to have any chance of returning to the top mill.
Intel will also be resentful that Apple has abandoned its partnership with the brand to begin delivering products with its own processors. So far the M1 has proven to be a huge success, fully capable of delivering performance and autonomy far superior to that of Intel processors.
After stealing the gaming crown from Intel, AMD is now a threat in the mobile space as well, with Ryzen 5000 chips getting very close to what Pat Gelsinger’s brand is capable of offering.
New CEO wants to overtake Apple and AMD again
Bob Swan will be replaced by Gelsinger on February 15 and the latter will now have to define alternative strategies to combat the power position of his main rivals. It is known that the blue team has had great difficulty in moving to a 10nm manufacturing process, even considering delivering the production to TSMC or Samsung.
Intel’s 7nm processors are also delayed until at least 2022, a fact that complicates the task of the new management, at a time when major investors are beginning to show signs of great dissatisfaction.
The decision to hand over the production – even if partial – to rivals would be taken during the month of January but with the transition to a new executive body it could be postponed for a few weeks.
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