Intel made the most of this year’s CES, and after giving us a taste of what its Rocket Lake-S desktop processors will be, it unveiled its next major release. The brand is running after the loss and will now have its Alder Lake hybrid chipsets, which combine technology for desktop and mobile devices.
Alder Lake uses an approach similar to ARM’s BIG.little technology, with high performance and high efficiency cores in an optimized package to maximize performance. In this way, they are able to profile themselves as rivals that can live up to the Apple M1s that surprised everyone and everything at the end of last year.
Intel wants to fight Apple M1
Intel’s 12th generation processor uses an improved version of the 10nm SuperFin manufacturing process that is already the foundation of the previous generation’s Tiger Lake. Therefore, you can expect faster transistors and clock speeds that can exceed 5GHz.
This time Intel seems to have thought its strategy well, and revealed these new Alder Lake offerings immediately after Apple launched the first equipment with the M1.
The company’s new architecture has the potential to compete directly with Apple chips, with the advantage that they can be included in a wider variety of products from different brands.
It is not expected, however, that Apple will use these new processors from Intel in any of its products resulting from the full transition to the Apple Silicon.
Alder Lake could be Intel’s lifeline
This may well be the lifeline that Intel needs to start overcoming its precarious situation. Investors are beginning to speak out against the way the company has been run, and there has already been news of the possibility of Intel ceding the manufacture of its processors to rival companies like TSMC or Samsung.
If this happens, Intel is likely to recover sooner than expected, since the competition is able to bring faster and more efficient processors to the market, exactly what Intel has had a hard time doing.
Despite the difficulties, the brand showed at this CES that it is able to squeeze its capacity well. Even weakened, it will put on the market quality products capable of keeping Intel relevant and in the fight for a dominant position that was already its.
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